A Different Way of Thinking About Podcasting

Most business podcasts are designed to be podcasts.

That’s usually where things start to go sideways.

A podcast that is built to be a podcast – to seek downloads, grow a large following and attract sponsors – is a different animal entirely from one that is built to fill a specific function within a business. Business podcasts can and should nurture relationships, shorten sales cycles, reduce labor costs, improve visibility and create opportunities.

One Stone Creative builds the second kind.

We are a small business podcast prouction agency based in Eastern Ontario, 100% Canadian owned and operated (with an experienced international team!). We work with professionals and small buinsesses accross canada who want a podacst that has a job to do, and a team they can trust to do it properly.

How We Started

In 2017 there was a gap in the podcasting industry.

There were plenty of services helping poeple build passion project podcasts. And there were abundant services helping people build podcasts that would become businesses in their own right.

But there wasn’t much available for business owners who didn’t want another business, but rather a show that would support the one they already had.

And that is why One Stone Creative exists.

Co-founders Megan Dougherty, a digital marketing strategist with a background in online business development and Audra Casino, a broadcast and audio production veteran, started One Stone Creative to produce podcasts as genuine business tools that would do real work for the businesses that create them.

And that’s still what we do.

The One Stone Creative team is deliberately small, and we limit the number of shows we take on each mnth to ensure we have the time and bandwidth to be genuinely involved and attentive to how the show, and you as the host, are performing.

We’re mostly behind-the-scenes people who take pride in quality, reliability and transparancy.

The Business Podcast Blueprints(TM)

Over years of producing company podcasts, patterns started to emerge.

Certain approaches worked consistently well for lead nurturing. Others were better for building referral networks, or establishing thought leadership and distributing IP. Some were amazing at shortneing sales cycles, or filling content channels.

In 2022 we codifiend those patterns into the Business Podcast Blueprints™ – our proprietary methodolgy for designing podcasts that do specific things very well.

Every show we produce is built on this framework. It’s what allows us to design strategically rather than by assumptions or guesswork, and to measure outcomes that make a difference in a business.